Indian Kaarigars

Indiankaarigars.com is a leading B2B platform dedicated to promoting and showcasing the exquisite craftsmanship of Indian artisans and craftsmen. Their platform connects international buyers with Indian suppliers and manufacturers of authentic, GI-tagged handicrafts. Additionally, they provide educational resources to foster a deeper appreciation for traditional and contemporary Indian crafts.

Founders – Heemang Parmar

Client

Heemang Parmar

Project Date

2023

Objective

Indiankaarigars.com approached Virusha Tech Pvt. Ltd. with the objective of revamping their website to enhance the user experience, improve functionality, and create a visually appealing interface. The client sought a platform that would effectively highlight the artisanal heritage of Indian crafts and facilitate seamless interactions between buyers and sellers.

Challenges

Outdated website: The existing website lacked modern design elements and user-friendly features, hampering the overall user experience.
Limited functionality: The website lacked certain essential features, such as an efficient search system, comprehensive product categorization, and interactive elements to engage users.
Brand alignment: Indiankaarigars.com desired a website that aligned with their brand identity and effectively conveyed their commitment to promoting Indian craftsmanship.

Solution

EcomExperts devised a comprehensive solution to address the challenges faced by Indiankaarigars.com and meet its objectives.

Modern website design: The design team at EcomExperts created a visually captivating website that showcased the beauty of Indian crafts through immersive visuals, intuitive navigation, and vibrant color schemes.
Enhanced functionality: A user-friendly search system and well-structured product categorization were implemented, enabling buyers to easily find the desired handicrafts. Interactive elements such as product galleries, testimonials, and social media integration were added to engage users.
Custom content management system (CMS): EcomExperts developed a custom CMS tailored to the client’s needs, allowing Indiankaarigars.com to efficiently manage product listings, inventory, and buyer-seller interactions.
Mobile responsiveness: The website was optimized for mobile devices, ensuring a seamless user experience across various platforms.

Design Process –

Step 1: Design Interview

We need to get to the bottom of who you are, what you stand for, and who you stand beside. Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.

Step 2: Design Presentation

Three new design concepts will be designed. Naturally, there will be a common theme, but we try to think outside the box and come up with something that isn’t obvious. We’ll go through these options and decide which direction to take and adjustments accordingly.

Step 3: Website Content

Now we have your design locked in, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the “voice” of your new brand. Any photos will need to be gathered at this stage.

Step 4: Website Build

Using everything we’ve gathered, your website is built. Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set. Any amends are made at this stage.

Development Process –

Step 1: Planning Phase

First, we connect with the client and analyze the pros and cons of the existing website and plan the next steps. This phase includes:

Updating the site map
Reorganizing existing content and identifying where new information will go
Reviewing competitor websites to compile effective keywords and search engine optimization (SEO)

Step 2: Development Phase

Once we are all on the same page, the rebuild begins. This part includes New home and interior pages; HTML, CSS, and JavaScript compliance; Content Management System (CMS) creation; CMS configuration; Migrating existing content to the new site, and Optimization for mobile.

Step 3: Testing and Beta Phase

Now that the nuts and bolts of your new website have been created, it’s time to see it in action. This phase includes:

Code and browser testing
Analytics setup, through Google or others, to capture site user data
Putting the site to work to see how it handles video, images, and text, and then making necessary adjustments.

Step 4: Launch Phase

We are almost there. This is the most exciting moment of the website design for the client. This phase includes –

New Host Set Up
Domain Name System transfer
Setting Up Email
Going Live

Results

Improved user experience: The revamped website resulted in a significant enhancement in user engagement, with a noticeable increase in time spent on the platform and reduced bounce rates.
Increased buyer engagement: The user-friendly search system and intuitive navigation facilitated a higher conversion rate, leading to increased buyer engagement and transactions.
Strengthened brand identity: The visually appealing and brand-aligned website helped Indiankaarigars.com establish a stronger online presence and effectively communicate its commitment to promoting Indian craftsmanship.
Positive feedback: The new website received positive feedback from users, suppliers, and buyers, highlighting its improved functionality and appealing design.

Craftrove

ArtisanBaba