Craftrove

Overview – Craftrove.com is a visionary online store that specializes in custom handicrafts. It serves as a platform for direct-to-consumer (D2C) brands to create and sell their own branded products, promoting traditional handicrafts and empowering artisans. Craftrove.com handles manufacturing and logistics, while providing unique and high-quality products to customers worldwide.

Founders – Heemang Parmar

Client

Heemang Parmar

Project Date

2023

Objective

Craftrove.com aimed to establish itself as the leading online store for custom handicrafts. The objective was to develop a user-friendly and visually appealing website that enables D2C brands to easily design and dropship their custom-branded and white-labeled products. The website needed to reflect the brand’s values, showcase the diverse product range, and provide a seamless customer experience.

Challenges

Craftrove.com faced several challenges in achieving its objective. Some of the key challenges were:

Creating a website that accommodates the unique requirements of D2C brands while maintaining a consistent user interface.
Integrating a robust and scalable backend system to handle product customization, order management, and logistics.
Designing an intuitive user interface that allows brands to easily create and manage their product designs.
Ensuring the website is optimized for search engines to drive organic traffic and increase brand visibility.

Solution

EcomExperts partnered with Craftrove.com to provide comprehensive website development and design services. The solution included:

Collaborative workshops and discussions to understand Craftrove.com‘s vision, target audience, and business goals.
Custom website design that reflected the brand’s identity, focusing on visual appeal, usability, and mobile responsiveness.
Development of a scalable and secure backend system, enabling D2C brands to manage product customization, orders, and logistics efficiently.
Implementation of a user-friendly product design interface, allowing brands to easily create and customize their products.
Integration of search engine optimization (SEO) techniques to improve organic visibility and drive targeted traffic to the website.

Design Process –

Step 1: Design Interview

We need to get to the bottom of who you are, what you stand for, and who you stand beside. Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.

Step 2: Design Presentation

Three new design concepts will be designed. Naturally, there will be a common theme, but we try to think outside the box and come up with something that isn’t obvious. We’ll go through these options and decide which direction to take and adjustments accordingly.

Step 3: Website Content

Now we have your design locked in, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the “voice” of your new brand. Any photos will need to be gathered at this stage.

Step 4: Website Build

Using everything we’ve gathered, your website is built. Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set. Any amends are made at this stage.

Development Process –

Step 1: Planning Phase

First, we connect with the client and analyze the pros and cons of the existing website and plan the next steps. This phase includes:

Updating the site map
Reorganizing existing content and identifying where new information will go
Reviewing competitor websites to compile effective keywords and search engine optimization (SEO)

Step 2: Development Phase

Once we are all on the same page, the rebuild begins. This part includes New home and interior pages; HTML, CSS, and JavaScript compliance; Content Management System (CMS) creation; CMS configuration; Migrating existing content to the new site, and Optimization for mobile.

Step 3: Testing and Beta Phase

Now that the nuts and bolts of your new website have been created, it’s time to see it in action. This phase includes:

Code and browser testing
Analytics setup, through Google or others, to capture site user data
Putting the site to work to see how it handles video, images, and text, and then making necessary adjustments.

Step 4: Launch Phase

We are almost there. This is the most exciting moment of the website design for the client. This phase includes –

New Host Set Up
Domain Name System transfer
Setting Up Email
Going Live

Results

The collaboration between Craftrove.com and EcomExperts yielded remarkable results:

A visually stunning and intuitive website that provided a seamless experience for both D2C brands and customers.
Increased brand visibility through improved search engine rankings, resulting in a significant boost in organic traffic.
Streamlined order management and logistics processes, ensuring timely delivery and customer satisfaction.
Empowered D2C brands to easily create and customize their products, resulting in a diverse and expanding product range.
Craftrove.com witnessed a substantial increase in sales and customer engagement, establishing its position as the go-to online store for custom handicrafts.

D2C Jobs

Indian Kaarigars

Craftrove

Client

Project Date

Category

Objective

Challenges

Solution

Design Process –

Step 1: Design Interview

Step 2: Design Presentation

Step 3: Website Content

Step 4: Website Build

Development Process –

Step 1: Planning Phase

Step 2: Development Phase

Step 3: Testing and Beta Phase

Step 4: Launch Phase

Results

Say Hello!

Office

Contact us

Craftrove

Client

Project Date

Category

Share This

Objective

Challenges

Solution

Design Process –

Step 1: Design Interview

Step 2: Design Presentation

Step 3: Website Content

Step 4: Website Build

Development Process –

Step 1: Planning Phase

Step 2: Development Phase

Step 3: Testing and Beta Phase

Step 4: Launch Phase

Results

Say Hello!

Office

Contact us