ArtisanBaba

Overview – ArtisanBaba.com is a leading B2B platform that connects buyers in the US and Europe with suppliers and manufacturers of high-quality handicrafts from various Asian countries. Their mission is to promote the work of artisans and craftsmen by facilitating easy sourcing of authentic and unique handicrafts for entrepreneurs and retailers worldwide.

Founders – Heemang Parmar

Client

Heemang Parmar

Project Date

2023

Objective

ArtisanBaba aimed to enhance its online presence and create a user-friendly website that would effectively showcase its extensive product catalog, facilitate seamless transactions, and establish a strong brand identity. They sought the expertise of EcomExperts to transform their existing website into a visually appealing and functional platform that would attract more buyers and suppliers.

Challenges

Outdated Website: ArtisanBaba’s previous website had a dated design and lacked responsiveness, resulting in a subpar user experience.
Complex Product Catalog: With a vast inventory of handicrafts from multiple Asian countries, organizing and presenting the diverse product range posed a challenge.
Transaction Management: The existing website’s payment and transaction processes were cumbersome and required streamlining for smoother operations.

Solution

EcomExperts devised a comprehensive solution to address ArtisanBaba’s challenges and achieve its objectives:

Redesigned User Interface: The team created an intuitive and visually appealing website design that reflected ArtisanBaba’s brand identity, making it engaging for buyers and suppliers.
Responsive Design: The website was developed to be fully responsive, ensuring a seamless experience across different devices and screen sizes.
Simplified Navigation: We implemented a user-friendly navigation system to enhance the browsing experience, allowing users to easily explore the extensive product catalog.
Streamlined Transaction Process: The payment gateway was integrated, simplifying the transaction process and providing a secure environment for buyers and suppliers.
Search and Filter Functionality: A powerful search and filter feature was implemented, enabling users to quickly find specific products based on various criteria such as country of origin, category, and price range.

Design Process –

Step 1: Design Interview

We need to get to the bottom of who you are, what you stand for, and who you stand beside. Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.

Step 2: Design Presentation

Three new design concepts will be designed. Naturally, there will be a common theme, but we try to think outside the box and come up with something that isn’t obvious. We’ll go through these options and decide which direction to take and adjustments accordingly.

Step 3: Website Content

Now we have your design locked in, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the “voice” of your new brand. Any photos will need to be gathered at this stage.

Step 4: Website Build

Using everything we’ve gathered, your website is built. Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set. Any amends are made at this stage.

Development Process –

Step 1: Planning Phase

First, we connect with the client and analyze the pros and cons of the existing website and plan the next steps. This phase includes:

Updating the site map
Reorganizing existing content and identifying where new information will go
Reviewing competitor websites to compile effective keywords and search engine optimization (SEO)

Step 2: Development Phase

Once we are all on the same page, the rebuild begins. This part includes New home and interior pages; HTML, CSS, and JavaScript compliance; Content Management System (CMS) creation; CMS configuration; Migrating existing content to the new site, and Optimization for mobile.

Step 3: Testing and Beta Phase

Now that the nuts and bolts of your new website have been created, it’s time to see it in action. This phase includes:

Code and browser testing
Analytics setup, through Google or others, to capture site user data
Putting the site to work to see how it handles video, images, and text, and then making necessary adjustments.

Step 4: Launch Phase

We are almost there. This is the most exciting moment of the website design for the client. This phase includes –

New Host Set Up
Domain Name System transfer
Setting Up Email
Going Live

Results

Enhanced User Experience: The redesigned website significantly improved user engagement and satisfaction, resulting in increased time spent on the platform and reduced bounce rates.
Increased Conversion Rate: The streamlined transaction process, coupled with an improved user interface, led to a notable increase in conversions, boosting ArtisanBaba’s revenue.
Improved Brand Perception: The visually appealing design and seamless functionality of the website enhanced ArtisanBaba’s brand perception among buyers and suppliers, positioning them as a trusted and professional B2B platform.
Expanded Market Reach: The revamped website attracted a broader audience, enabling ArtisanBaba to expand its reach and forge new partnerships with suppliers and buyers from around the world.

Indian Kaarigars

Blue Barrows

ArtisanBaba

Client

Project Date

Category

Objective

Challenges

Solution

Design Process –

Step 1: Design Interview

Step 2: Design Presentation

Step 3: Website Content

Step 4: Website Build

Development Process –

Step 1: Planning Phase

Step 2: Development Phase

Step 3: Testing and Beta Phase

Step 4: Launch Phase

Results

Say Hello!

Office

Contact us

ArtisanBaba

Client

Project Date

Category

Share This

Objective

Challenges

Solution

Design Process –

Step 1: Design Interview

Step 2: Design Presentation

Step 3: Website Content

Step 4: Website Build

Development Process –

Step 1: Planning Phase

Step 2: Development Phase

Step 3: Testing and Beta Phase

Step 4: Launch Phase

Results

Say Hello!

Office

Contact us